Letter from Jacynthe - November 27, 2024

Hello!

For amateurs or those who want to get started, I am offering you today as a special our ceremonial Matcha , the best there is.*

Also special for the day, the accessories to prepare it: a bamboo whisk , a bamboo spoon , a ceramic bowl , a ceramic holder for the whisk and the electric frother , for those in a hurry.

You will find them here for the day.

AND, when you purchase the Matcha Ceremonial Set on special, you'll see the Matcha gift product in its beautiful container - or refill - of our first batch of ceremonial matcha appear in your cart. We're giving it to you free (while supplies last).

To discover and to offer.

* On sale today, November 27th, in our stores and online until tomorrow morning, November 28th, 9 a.m.

We're bringing you authentic Japanese matcha, fresh from Japan for the first time with us. Using the first harvest, the tea ceremony master carefully selects the perfect leaves for this exceptional quality and sought-after color. You can also add, when you gift it, that it's made in batches of only 5 at a time, for unparalleled freshness.

Matcha tea is a powerful drink for many reasons, regular consumption of matcha can have a positive effect on physical and mental health.

To learn more about this superfood and the studies behind it, click here .

I presented it to you here this morning.

To prepare your matcha tea:

1. Pour 1 teaspoon of matcha (about 2 g) into a bowl using a chashaku (bamboo spoon).
2. Add 75 ml of hot water (between 70 and 80°C).
3. Hold the chasen (bamboo whisk) with two fingers and mix the matcha by moving your forearm. Foam and bubbles will form.
4. Crush any bubbles on the surface by mixing more slowly.
5. Form a Z on the foam and lift your whisk in a vertical motion.
6. Take the time to enjoy your matcha in a cup or bowl specially designed for it.

Click here to see how ceremonial matcha is prepared.

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Your testimonials about our Matcha

• “Me, matcha tea is wonderful to start my workday with. The best, because I've tried so many.” - Marie C.
• “MJ matcha is the best I've ever tasted, try it, it's so good.” - Hélène B.
• “I just want to share my happiness with matcha. I had the chance to taste it yesterday. Just wow the taste! I've never tasted matcha this good. It's a real dream.” - Chantal T.
• “I’m a fan of your MATCHA, now I don’t need coffee anymore. It’s so much better in every way, thank you Maison Jacynthe for introducing me to this delicious nectar.” - Johanne
• “Since I started using Matcha, I have noticed a significant improvement in my focus and mental clarity, which lasts longer. Unlike the short-lived effect I used to have with coffee, where I would experience a spike in energy followed by a rapid drop, MJ Matcha gives me lasting energy throughout my day, especially when it comes to my focus and mental clarity. Overall, I have truly noticed a remarkable improvement. Thank you, Jacynthe!” - Marie S.
• “I bought your matcha set. Wow! I love it, thank you.” - Isabelle L.
• “I've tried several matchas over the past ten years, different ones here and there, but yours is truly the best! Nothing compares! Very happy.” - Jennifer P.
• “Yes, really, your Matcha makes a difference, even though I can’t drink coffee.” - Mélissa D.

Good day!

Jacynthe