When thousands of customers choose the same essentials

Quand des milliers de clients choisissent les mêmes essentiels
Here are the MJ essentials
Key findings:
Cleansing oil is clearly a cult cross-cutting product.

People strongly associate Maison Jacynthe with:
  • Skin beauty,
  • Wellness rituals,
  • Ingestible products (collagen, proteins, fibers, magnesium),
  • Comforting aromatherapy (Respire bien, Patchouli, apothecaries).
  • "Immediate sensation" products dominate enormously: cleansing oil, fountain, collagen, serums, complexion.
  • Hair products are also frequently mentioned: Patchouli, Ayurvedic, hair activator.
  • The "daily health + beauty ritual" category is very strong.

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