Maison Jacynthe makes a striking entrance at two runway shows
Guests attending two runway shows during Paris Fashion Week were greeted with an unexpected surprise as they took their seats. Waiting for them on every chair was a gift bag signed Maison Jacynthe.
For many of the attendees, it was their first introduction to the world of the Quebec-based brand founded by Jacynthe René. Inside the bags, guests discovered a curated selection of the house’s creations known for their demanding natural formulations developed in the brand’s Quebec laboratories, as well as for its 100% natural luxury perfumery.
Bal de Nuit captures the attention of guests
I received wonderful feedback about Bal de Nuit. It’s a success the guests truly loved it. It’s beautiful to see our brand shining at such a grand event.
A first step toward Paris
In the coming hours, even more exclusive gift boxes will be delivered to select media representatives and VIP guests. At the same time, the Paris-based team will be trained to support the official arrival of Maison Jacynthe in Paris.
For founder Jacynthe René, the brand’s presence at the heart of Paris Fashion Week represents a particularly meaningful moment.
Seeing Maison Jacynthe appear in Paris during one of the most influential events in the fashion world marks the beginning of a new chapter in the brand’s international journey.
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