Letter from Jacynthe - September 1, 2025

Vanilla Protein on special - definitely worth a try: our plant-based proteins are life-changing

Hello !

Today on special, our Vanilla Plant-Based Protein Blend, $64 instead of $80*, for 30 servings of 22.59g of complete and essential plant-based protein.

DISCOVER OUR VANILLA PROTEINS

All our houses are closed today for Labor Day.

Shipping is free in Canada with a basket of $90 or more, and express shipping is available internationally for around €20. You can also pick up your purchases in store; this option will be offered to you when you finalize your order.

Can't wait to try it: our plant-based proteins are life-changing!

Highly digestible & cost-effective, for great, long-lasting energy! Each protein has been fermented and enzymes have been added to facilitate their metabolism.

Ultimately, the amino acid profile is complete and mimics that of whey, but in a plant-based version.

And they are delicious, a real delight.

* On sale until tomorrow morning, September 2nd at 9am - limit 2 per customer.

I will present them to you this morning with Marie-Claude.

WATCH THE MEETING LIVE AT 9:30 AM

“Vanilla protein, my favorite, I've been drinking it every morning religiously for a year. Game changer for energy. It's not always easy to reach 30g of protein at breakfast. With vanilla protein it's solved. It also helps maintain my muscle mass, very important as we get older. Easy to take, I always make 2-3 in advance and drink it on the plane while I'm boarding, it fills me up and gives me energy to do my work with a smile.” - Marie-Claude B.

Our vanilla proteins on the go!

Watch here.

Only 3 more sleeps

Watch here.

Since March, we've been preparing for the arrival of the Maison Jacynthe boutique at Holt Renfrew Ogilvy. We're experiencing a unique and grandiose moment as the precious world of Maison Jacynthe joins the elite of international prestige brands.

We will have the opportunity to introduce ourselves to our customers, to visitors from outside, and if you are in town, to welcome you in a space created specifically for the special occasion. Simply enter through the main door on Sainte-Catherine Street.

With great pleasure, I will obviously be there on Thursday (and the evening before, I am already excited).

Your comments on our plant proteins:

• “I could never live without MJ Protein. So full, satisfied by the taste and nutrients, with a feeling of calm. Reduces sugar cravings and you really feel better, good, and calm.” - Marie-Pier O.
• “Vanilla protein is my favorite! It starts my day off right, I feel good in my body and mind, it’s wonderful.” - Lee A.
• “I love vanilla protein, it's great for kids' pancakes.” - Julie F.
• “Yes, I love these shakes...I have great energy; I really saw a big difference...less tired, I sleep better, etc...” - Sylvie L.
• “The morning you realize that coffee with vanilla protein and lots of blended ice is better than any store-bought cappuccino/iced coffee. Pure bliss. It tastes like coffee crisp.” - Kim F.
• “Just a quick note to let you know I just received the Vanilla Protein and OMG! Wow, it’s so good! I’m doing strict Keto for my health and I was telling my friends that Jacynthe is so cool! Thank you for all the MJ products.” - Katy
• “I've been taking the vanilla protein in the afternoon for about two weeks and it really makes a difference in my energy. I have time to do everything and I feel good without being hungry. Plus, the taste is so good! I'm really happy I'm also going to get the chocolate one. Thanks MJ!” - Chantal D.
• “I've never liked protein shakes, but I love the ones from Maison Jacynthe.” - Claudia L.
• “I’ve been taking your protein since the beginning of the year and I can see a big difference in my muscle mass!!! I’m 50 and I feel stronger than ever! Even my abs are more present!” - Sofia M.
• “For the past four years, protein has been my breakfast, and I can't live without it. I feel well nourished and it sustains me until dinner, in addition to benefiting from these advantages.” - France A.
• “The only plant-based protein I can drink!! The taste is exquisite!!” - Nathalie D.
• “I’m not a vegetarian, but I’m still trying to cut down on meat etc., and protein shakes are so convenient for that, plus they’re so good! Easy to make, easy to carry, easy to digest. A must for us!” - Caroline P.

I wish you a wonderful day!

Jacynthe