Opening of our Maison Jacynthe boutique at Holt Renfrew Ogilvy

And there you have it, the beautiful story is being written...

The night before last, we were assembling our store at Holt Renfrew Ogilvy. I was so moved. Unforgettable and forever etched in my memory. I'll share the behind-the-scenes with you.

Yesterday marked our first day in this precious new universe of great refinement as each person we met was more kind, enthusiastic & generous.

This morning I was there again, this time to present, with great pride, our experience & difference.

I am grateful to be part of this adventure. To be surrounded by history, know-how, and elegance.

I was telling Nathalie earlier, our fabulous formulator and great friend, what a journey we have come since we met 22 years ago.

Thank you to my wonderful team, Karine, Vanessa, dedicated like no other, to the inspiring Venus who sprayed our neighbors with Eau Teint: "your life will change."

Thank you to our formula makers and the entire lab team: our products are amazing, unique, and incomparable. Our model: incredible, inimitable, and unwavering.

Thank you to @les_ensembliers for designing our colors for two years and thanks to whom, since March, I know without hesitation that our collections, that our space will be up to scratch. That we met at the right time! What a gift.

Thank you to our customers who have been with us since the beginning, the best ambassadors there are and the driving force behind this passion to offer you the best and to constantly surprise you, filling you with happiness. We've been through it together!

Rest assured that we will continue the next chapters in the same way, with the same values, and this joy of meeting you every morning: you are my most precious landmarks, we form a wonderful clan with whom everything is possible. And we look forward to welcoming you to our new space. I invite you in large numbers. Just go through the main door on rue Sainte-Catherine.

Thank you @ezzirider for capturing the beautiful emotion yesterday.

Bravo @yannostiguy for your talent in furnishing our space and @caro_asselin , for understanding me so well (after 10 years!) and for leading our presentations so well.

What a team!